What do Women Think?
It’s a perennial question with great significance to marketers because women tend to control the purse strings in most families. Here’s a good infographic that provides a look at what women think about 2015:
Similar Posts
Storytelling Creates Empathy
This new infographic illustrates why storytelling is such an important part of any successful communications effort. It shows scientific studies have proven that telling a story actually alters the chemistry in the brain, triggering releases of chemicals that create empathy and neural connections that cause listeners to put themselves in the place of the subject…
Breathe Free MB on KNBC
We wanted to be sure you saw KNBC-TV’s report on Breathe Free MB, the public education campaign we’ve put together for Manhattan Beach to explain the city’s new Smoke-Free Public Places ordinance. In this report, you can see some of the signage we’ve developed with our graphics partner, Robin Weisz, to educate the public about…
Taking Tips from the Presidential Debates
Corporate and nonprofit executives can learn a lot about communicating externally by watching the presidential debates next week and in the weeks ahead. If the past is any indication, the two candidates will have spent hours being coached on how best to answer questions in a succinct and compelling fashion that will connect with voters….
Connect the Dots Between Your Biomedical Nonprofit’s Work and Its Impact
This article is a nice shout out to our client, LA BioMed, for storytelling from an expert in the field of biomedical research institute marketing. The story of finding a treatment for this rare inherited condition continues today with the announcement of a study that may hold hope for a therapy for a form of…
Hot Properties Make News
For many Angelenos, the rapidly rising equity in their home is their retirement plan, so housing prices are always a great source of interest. Add to that the stories of celebrities who can pour millions into a mansion, and you have a recipe for a bestseller. At least, that’s the idea at the LA Times,…
Lessons from Sony’s Hacked Emails
The revelation of racially insensitive comments in emails written by Sony Pictures Entertainment co-Chair Amy Pascal and producer Scott Rudin provide another lesson in what not to do with our most frequently used form of communication. Their comments, suggesting President Obama would only like African American-focused movies, came to light because of a cyberattack on…
