With more than 5 million users and 860,000 shares daily on other social media, Instagram is an increasingly important tool in your social media toolkit. It’s especially worthwhile if your product or cause is visually appealing. This infographic gives you an idea of its impact. Have you considered it?
With numerous awards, sold-out concerts and one of the country’s biggest fan bases, Taylor Swift is a proven marketing phenom at the age of 24. The launch of her latest record, “1989,” offers even more examples of how she’s mastered the PR and marketing game, all of which can be instructive for marketing other products….
We’re always happy to help. So when reporter Lisa Schmeiser sought tips for companies and individuals to “be awesome on Twitter” and methods for making your “Facebook feed be less frustrating,” we were happy to provide some of the same advice we give every day to our clients – simple things like saying please and…
This is a fascinating look at the differences in the sexes’ use of social media. While this plays to stereotypes, it’s probably not surprising to see women leading men in the use of Facebook, Twitter and other social media that aims to build relationships of all types. The men, not surprisingly, are more likely to…
President-elect Donald Trump’s use of Twitter this past weekend to seek an apology from the cast of the hit Broadway musical “Hamilton” provides some lessons for businesses and nonprofits seeking social media hits. Trump tweeted that the cast was “very rude” and had “harassed” Vice President-elect Mike Pence, who was in the audience, by reading…
With the rise of social media, many have argued that newsletters and blogs are dead. They say that social media is more prolific, more immediate and more engaging. It is all that and more. It is also extremely cluttered, and its format is somewhat limiting—especially for organizations that don’t have a budget for video or…
Turning that blank page into a blog post that will attract readers short on time and attention requires answering that age-old question: What have you done for me lately? Providing useful information or stories that move them in some way creates content that attracts, holds and persuades readers. In other words, they have to see…
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