Capturing special moments — both public and private — is an important part of telling your story. Halloween is one of those special times with the kids that will be part of your family’s story. Don’t miss a chance to capture the fun and excitement in photos. Our colleague, Jon Crowe, is offering a photo workshop to help you master the moment. Join him Oct. 23 in Torrance at Silvio’s for this class in mastering the monsters!
The answer from a new Business Wire survey is a resounding yes. Its survey of 300 journalists found 9 out of 10 had used a press release in the preceding week. While there is increasing focus on social media to speak to a wide constituency, only 1 percent of the journalists surveyed by Business Wire…
Here’s a great opportunity offered by one of our clients for health care professionals to hear from Dr. Arthur Agatston, the developer of the South Beach Diet and the Agatston Score:
We work with the AARP in educating its membership about a wide range of topics, including this month’s article on how one California legislator is using her firsthand experience to help the millions who provide care to their aging loved ones. Please see it by clicking here. Assemblywoman Cheryl Brown helps her husband, Hardy, with…
A new infographic from Burrelles Luce, the media monitoring service, shows newspapers aren’t dead yet. Circulation in the nation’s top 25 newspapers has grown an average of 25% over the last five years. More than half of Americans are still reading their newspapers in print, and some of the country’s savviest investors are buying newspapers….
This new infographic illustrates why storytelling is such an important part of any successful communications effort. It shows scientific studies have proven that telling a story actually alters the chemistry in the brain, triggering releases of chemicals that create empathy and neural connections that cause listeners to put themselves in the place of the subject…
In our continuing discussion about improving email and other digital communications, we had to share how one locally elected official’s Facebook rant made him a top-trending topic and punching bag on Twitter; a source of numerous memes, like the one here, and the subject of unflattering coverage in media around the country. Kirby Delauter, a…
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