With the rise of social media, many have argued that newsletters and blogs are dead. They say that social media is more prolific, more immediate and more engaging. It is all that and more. It is also extremely cluttered, and its format is somewhat limiting—especially for organizations that don’t have a budget for video or
President-elect Donald Trump’s use of Twitter this past weekend to seek an apology from the cast of the hit Broadway musical “Hamilton” provides some lessons for businesses and nonprofits seeking social media hits. Trump tweeted that the cast was “very rude” and had “harassed” Vice President-elect Mike Pence, who was in the audience, by reading
Ever wonder about just how long to make that Facebook comment, Tweet, blog post, video, podcast or speech? Most times, shorter is better. But amid the 500-700 word blog posts you regularly see, you might be surprised to find that 1,600 words is the average number of words people read in a blog. Or
Turning that blank page into a blog post that will attract readers short on time and attention requires answering that age-old question: What have you done for me lately? Providing useful information or stories that move them in some way creates content that attracts, holds and persuades readers. In other words, they have to see
With so many options, determining where and when to engage on social media can be challenging for business. This simple infographic will help you determine whether or not to pick Pinterest for your product. Just follow the dotted lines, and you’ll see that Pinterest is best for visually interesting products and services, that it appeals
Pinterest–the social media site that lets you “pin” your favorite images, stories, recipes and more–is growing in popularity and usage by brands. At least one company, Aha!ology, which is featured in this story in the Los Angeles Times, has built its entire business on helping brands grow their market through the use of pins. While
With more than 5 million users and 860,000 shares daily on other social media, Instagram is an increasingly important tool in your social media toolkit. It’s especially worthwhile if your product or cause is visually appealing. This infographic gives you an idea of its impact. Have you considered it?
Still not engaged on social media? Here’s an easy “cheat sheet” to help you understand some of the most widely used social media sites. It is missing some important social media sites, like Instagram. But it’s intended for those who are unfamiliar with social media. This is another example too of how infographics can help
We’re always happy to help. So when reporter Lisa Schmeiser sought tips for companies and individuals to “be awesome on Twitter” and methods for making your “Facebook feed be less frustrating,” we were happy to provide some of the same advice we give every day to our clients – simple things like saying please and
Yes and no. Yes, you can create your social media sites for free. But it costs to develop the strategies and create the content that will generate followers, build your brand and help sell your product, cause or organization. Don’t just take our word for it. See the quotes of the social media experts in
This is a fascinating look at the differences in the sexes’ use of social media. While this plays to stereotypes, it’s probably not surprising to see women leading men in the use of Facebook, Twitter and other social media that aims to build relationships of all types. The men, not surprisingly, are more likely to
With numerous awards, sold-out concerts and one of the country’s biggest fan bases, Taylor Swift is a proven marketing phenom at the age of 24. The launch of her latest record, “1989,” offers even more examples of how she’s mastered the PR and marketing game, all of which can be instructive for marketing other products.
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