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MC Blog

Collateral Development

Digital Disruption Places Premium on Owning Your Platform

With the proliferation of digital and video platforms, the opportunities to engage directly with customers, donors and others via their mobile phones, tablets and laptop and desktop computers are seemingly endless. But too often, these exchanges require using someone else’s real estate — Facebook, Instagram, YouTube, Vimeo, Twitter, etc. — to communicate. The recent changes

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Fundraising

Storytelling Helps Nonprofits Win Support; Raise Money

Storytelling will create the emotional connections needed to raise funds for your nonprofit. and this video is an effective use of storytelling by one of our clients, Tejon Ranch Conservancy, at a local community meeting. Having strong storytellers, like the Conservancy Public Outreach Manager Scot W. Pipkin, as one of the “faces” of the organization

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