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Effective Communications

How do You Get Your Story Told when Newsrooms are Empty?

A new American Society of Newspaper Editors (ASNE) survey shows newsroom jobs have hit the lowest level since tracking began in 1978, leading to the question: How do you get you story told when there are so few reporters left? ASNE reported that the ranks of newsroom employees shrank 10.4% last year, to 32,900 reporters.

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What Taylor Swift Can Teach Us about Marketing

With numerous awards, sold-out concerts and one of the country’s biggest fan bases, Taylor Swift is a proven marketing phenom at the age of 24. The launch of her latest record, “1989,” offers even more examples of how she’s mastered the PR and marketing game, all of which can be instructive for marketing other products.

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