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He Said What? Five Basic Rules for Crisis Communications

Twenty-five years ago, as viewers tuned in to watch Game Three of the 1989 World Series in San Francisco’s Candlestick Park, the Loma Prieta earthquake shook the stadium’s foundations and caused widespread damage in San Francisco, Santa Cruz and Monterey counties. The 6.9 magnitude temblor knocked down a section of the Bay Bridge, collapsed a

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