We’re always happy to help. So when reporter Lisa Schmeiser sought tips for companies and individuals to “be awesome on Twitter” and methods for making your “Facebook feed be less frustrating,” we were happy to provide some of the same advice we give every day to our clients – simple things like saying please and thank you and being sure that whatever you say on social media won’t cause new problems for you or your employer.
With so many options, determining where and when to engage on social media can be challenging for business. This simple infographic will help you determine whether or not to pick Pinterest for your product. Just follow the dotted lines, and you’ll see that Pinterest is best for visually interesting products and services, that it appeals…
A new American Society of Newspaper Editors (ASNE) survey shows newsroom jobs have hit the lowest level since tracking began in 1978, leading to the question: How do you get you story told when there are so few reporters left? ASNE reported that the ranks of newsroom employees shrank 10.4% last year, to 32,900 reporters….
Yes and no. Yes, you can create your social media sites for free. But it costs to develop the strategies and create the content that will generate followers, build your brand and help sell your product, cause or organization. Don’t just take our word for it. See the quotes of the social media experts in…
With numerous awards, sold-out concerts and one of the country’s biggest fan bases, Taylor Swift is a proven marketing phenom at the age of 24. The launch of her latest record, “1989,” offers even more examples of how she’s mastered the PR and marketing game, all of which can be instructive for marketing other products….
With the rise of social media, many have argued that newsletters and blogs are dead. They say that social media is more prolific, more immediate and more engaging. It is all that and more. It is also extremely cluttered, and its format is somewhat limiting—especially for organizations that don’t have a budget for video or…
President-elect Donald Trump’s use of Twitter this past weekend to seek an apology from the cast of the hit Broadway musical “Hamilton” provides some lessons for businesses and nonprofits seeking social media hits. Trump tweeted that the cast was “very rude” and had “harassed” Vice President-elect Mike Pence, who was in the audience, by reading…
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