Creative storytelling to ensure coverage of litigation can be a major challenge for law firms and their marketing departments. Here is an example from our client, WilmerHale Law Firm and the ACLU. They joined other legal advocacy organizations in filing pro bono a lawsuit seeking to stop the California Department of Transportation’s (Caltrans’) seizures of
Turning that blank page into a blog post that will attract readers short on time and attention requires answering that age-old question: What have you done for me lately? Providing useful information or stories that move them in some way creates content that attracts, holds and persuades readers. In other words, they have to see
Pinterest–the social media site that lets you “pin” your favorite images, stories, recipes and more–is growing in popularity and usage by brands. At least one company, Aha!ology, which is featured in this story in the Los Angeles Times, has built its entire business on helping brands grow their market through the use of pins. While
Storytelling will create the emotional connections needed to raise funds for your nonprofit. and this video is an effective use of storytelling by one of our clients, Tejon Ranch Conservancy, at a local community meeting. Having strong storytellers, like the Conservancy Public Outreach Manager Scot W. Pipkin, as one of the “faces” of the organization
A new American Society of Newspaper Editors (ASNE) survey shows newsroom jobs have hit the lowest level since tracking began in 1978, leading to the question: How do you get you story told when there are so few reporters left? ASNE reported that the ranks of newsroom employees shrank 10.4% last year, to 32,900 reporters.
Jonah Marks is just 11, and he’s already mastered the art of storytelling. He developed his storytelling skills over the years by explaining his Type 1 diabetes to his classmates at the beginning of each school year. He essentially tells them that his pancreas doesn’t work like theirs, and then shows them all the equipment
Storytelling can generate the media coverage that will help nonprofits raise funds, especially when the subject is an incredibly cute endangered fox. The Catalina Island fox population had once been as low as 100, but it has rebounded to more than 1,700, thanks to the hard work of the Catalina Island Conservancy and its partners.
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