News from our Clients No Comments
Interested in plein air paintings, like this beautiful one by John Cosby? Then join the Catalina Island Conservancy on Oct. 26 in Balboa for its annual art show and sale. Here's more information. Researchers at LA BioMed have resolved a dispute about the timing of one of the most common abdominal Read more
Top 5 Reasons for Re-branding 2 Comments
By taking responsibility for the beheading of two American journalists, the radical group now identified as ISIS by most in the media has turned the name of an Egyptian goddess into a dirty word. Unfortunately, several companies also have the same name. CNBC’s Jane Wells tackled this topic in her report Read more
With studies showing the fear of public speaking ranks up there with the fear of death, speakers are often advised to picture their audience naked. Don’t worry. You don’t have to strip the audience bare to communicate effectively. But you do need to become intimately familiar with who your audience will Read more
The “Gig Economy” No Comments
This is a term that’s gaining popularity as our nation shifts from the traditional 40-hour, one employer, office-driven workforce to a more entrepreneurial and independent workforce. Rather than jumping into the car for a long commute to an office, America’s workforce is increasingly opting for a more mobile and, arguably Read more
Why Do Journalists Make Good PR People? No Comments
A prospective client recently asked why we pride ourselves on being former journalists. Our network includes two former journalists, both of whom left the business several years ago and have spent the intervening years mastering the skills of communicating beyond the pages of a newspaper. The experience we have gained Read more
Diversity in the Media No Comments
The racial tensions in Ferguson highlight once again the need for diversity in the media, and an excellent post by Gabe Rosenberg shows that newsrooms have made few advances in hiring a more diverse workforce. As the Pew Research Center has shown, the percentage of minority (a word that really no Read more
What’s in a Name? No Comments
On this morning’s highly rated KTLA-TV newscast, the anchors spent a couple of minutes ridiculing the term Mayor Eric Garcetti used for his “Great Streets” program. He called it “urban acupuncture,” and that became the headline in the LA Times, rather than the “Great Streets” brand. Unfortunately for the mayor, Read more
It’s Alive! No Comments
A new infographic from Burrelles Luce, the media monitoring service, shows newspapers aren’t dead yet. Circulation in the nation’s top 25 newspapers has grown an average of 25% over the last five years. More than half of Americans are still reading their newspapers in print, and some of the country’s savviest Read more