Kirby Delauter – Don’t Use My Name No Comments
In our continuing discussion about improving email and other digital communications, we had to share how one locally elected official’s Facebook rant made him a top-trending topic and punching bag on Twitter; a source of numerous memes, like the one here, and the subject of unflattering coverage in media around Read more
A Beluga Whale of a Mistake 1 Comment
Broadcasting digitally is fraught with the potential for mistakes, and one organization,, recently made a “beluga whale of a mistake,” as it said. The organization, which works with young people on social campaigns, accidentally sent a text message to 2.1 million of its members that said: Hey Can-tributer! Together you Read more
AARP Helping Caregivers 1 Comment
We work with the AARP in educating its membership about a wide range of topics, including this month’s article on how one California legislator is using her firsthand experience to help the millions who provide care to their aging loved ones. Please see it by clicking here. Assemblywoman Cheryl Brown helps Read more
Correcting Mistakes: Responding Quickly & Effectively No Comments
Credibility is a hard-won attribute in today’s fast-paced and multi-dimensional communications landscape. Thorough editing, fact checking and reviews by multiple levels of people within a company or organization will help guard against mistakes. But when they do happen, the challenge is retaining the organization’s credibility in handling the mistake. With Read more