Three Tips for Protecting Yourself from Fake News No Comments

Three Tips for Protecting Yourself from Fake News

Whether it’s called “fake news” or “alternative facts,” all of us who share content on social media need to be wary of false information pretending to be facts. Even the most knowledgeable social media mavens have fallen prey to Internet hoaxes. Knowing what is fake and what is real news are Read more
See how we got started! No Comments

See how we got started!

Idea Mensch, a media outlet devoted to entrepreneurship, recently reached out to our founder and president, Laura Mecoy, to get her views on starting and building a business. Following are some of her answers. You can see more at https://ideamensch.com/laura-mecoy/ Where did the idea for Mecoy Communications come from? Taking a page Read more
Taking Tips from the Presidential Debates No Comments

Taking Tips from the Presidential Debates

Corporate and nonprofit executives can learn a lot about communicating externally by watching the presidential debates next week and in the weeks ahead. If the past is any indication, the two candidates will have spent hours being coached on how best to answer questions in a succinct and compelling fashion Read more
Infographic Tips: Keep it Simple No Comments

Infographic Tips: Keep it Simple

Infographics create great shareable content for today's social media, and they're easy to create. This simple infographic describes how to create a great infographic. It recommends keeping the content simple, the design clean and the facts organized. Following these simple tips will create an infographic that effectively conveys information, attracts attention Read more
Storytelling Creates Empathy No Comments

Storytelling Creates Empathy

This new infographic illustrates why storytelling is such an important part of any successful communications effort. It shows scientific studies have proven that telling a story actually alters the chemistry in the brain, triggering releases of chemicals that create empathy and neural connections that cause listeners to put themselves in Read more
How to Create the Best Blog Posts Ever? 1 Comment

How to Create the Best Blog Posts Ever?

Turning that blank page into a blog post that will attract readers short on time and attention requires answering that age-old question: What have you done for me lately? Providing useful information or stories that move them in some way creates content that attracts, holds and persuades readers. In other Read more
Storytelling Helps Nonprofits Win Support; Raise Money 1 Comment

Storytelling Helps Nonprofits Win Support; Raise Money

Storytelling will create the emotional connections needed to raise funds for your nonprofit. and this video is an effective use of storytelling by one of our clients, Tejon Ranch Conservancy, at a local community meeting. Having strong storytellers, like the Conservancy Public Outreach Manager Scot W. Pipkin, as one of Read more
What do Women Think? 1 Comment

What do Women Think?

It’s a perennial question with great significance to marketers because women tend to control the purse strings in most families. Here’s a good infographic that provides a look at what women think about Read more