Storytelling for Law Firm Marketing No Comments

Storytelling for Law Firm Marketing

Creative storytelling to ensure coverage of litigation can be a major challenge for law firms and their marketing departments. Here is an example from our client, WilmerHale Law Firm and the ACLU. They joined other legal advocacy organizations in filing pro bono a lawsuit seeking to stop the California Department Read more
How to Create the Best Blog Posts Ever? 1 Comment

How to Create the Best Blog Posts Ever?

Turning that blank page into a blog post that will attract readers short on time and attention requires answering that age-old question: What have you done for me lately? Providing useful information or stories that move them in some way creates content that attracts, holds and persuades readers. In other Read more
5 Rules for Productive Pinning 9 Comments

5 Rules for Productive Pinning

Pinterest--the social media site that lets you “pin” your favorite images, stories, recipes and more--is growing in popularity and usage by brands. At least one company, Aha!ology, which is featured in this story in the Los Angeles Times, has built its entire business on helping brands grow their market through Read more
Storytelling Helps Nonprofits Win Support; Raise Money 1 Comment

Storytelling Helps Nonprofits Win Support; Raise Money

Storytelling will create the emotional connections needed to raise funds for your nonprofit. and this video is an effective use of storytelling by one of our clients, Tejon Ranch Conservancy, at a local community meeting. Having strong storytellers, like the Conservancy Public Outreach Manager Scot W. Pipkin, as one of Read more
Having an Effective Storyteller 1 Comment

Having an Effective Storyteller

Jonah Marks is just 11, and he’s already mastered the art of storytelling. He developed his storytelling skills over the years by explaining his Type 1 diabetes to his classmates at the beginning of each school year. He essentially tells them that his pancreas doesn’t work like theirs, and then Read more
Storytelling, Fundraising & a Fox Tale 1 Comment

Storytelling, Fundraising & a Fox Tale

Storytelling can generate the media coverage that will help nonprofits raise funds, especially when the subject is an incredibly cute endangered fox. The Catalina Island fox population had once been as low as 100, but it has rebounded to more than 1,700, thanks to the hard work of the Catalina Read more