PR more welcoming to Women than Journalism 4 Comments

PR more welcoming to Women than Journalism

Editor Jill Abramson's termination from The New York Times earlier this year triggered a renewed discussion about gender equity in journalism. Unnamed sources reportedly used words like “pushy” to describe her management style. Most women regard this as a pejorative way to describe practices that would be called “assertive” if a Read more
News from our Clients No Comments

News from our Clients

Interested in plein air paintings, like this beautiful one by John Cosby? Then join the Catalina Island Conservancy on Oct. 26 in Balboa for its annual art show and sale. Here's more information. Researchers at LA BioMed have resolved a dispute about the timing of one of the most common abdominal Read more
Top 5 Reasons for Re-branding 2 Comments

Top 5 Reasons for Re-branding

By taking responsibility for the beheading of two American journalists, the radical group now identified as ISIS by most in the media has turned the name of an Egyptian goddess into a dirty word. Unfortunately, several companies also have the same name. CNBC’s Jane Wells tackled this topic in her report Read more
Are press releases still relevant? No Comments

Are press releases still relevant?

The answer from a new Business Wire survey is a resounding yes. Its survey of 300 journalists found 9 out of 10 had used a press release in the preceding week. While there is increasing focus on social media to speak to a wide constituency, only 1 percent of the Read more


With studies showing the fear of public speaking ranks up there with the fear of death, speakers are often advised to picture their audience naked. Don’t worry. You don’t have to strip the audience bare to communicate effectively. But you do need to become intimately familiar with who your audience will Read more
The “Gig Economy” No Comments

The “Gig Economy”

This is a term that’s gaining popularity as our nation shifts from the traditional 40-hour, one employer, office-driven workforce to a more entrepreneurial and independent workforce. Rather than jumping into the car for a long commute to an office, America’s workforce is increasingly opting for a more mobile and, arguably Read more
South Beach Doc Speaks 1 Comment

South Beach Doc Speaks

Here’s a great opportunity offered by one of our clients for health care professionals to hear from Dr. Arthur Agatston, the developer of the South Beach Diet and the Agatston Read more
Why Do Journalists Make Good PR People? No Comments

Why Do Journalists Make Good PR People?

A prospective client recently asked why we pride ourselves on being former journalists. Our network includes two former journalists, both of whom left the business several years ago and have spent the intervening years mastering the skills of communicating beyond the pages of a newspaper. The experience we have gained Read more