What Taylor Swift Can Teach Us about Marketing No Comments

What Taylor Swift Can Teach Us about Marketing

With numerous awards, sold-out concerts and one of the country’s biggest fan bases, Taylor Swift is a proven marketing phenom at the age of 24. The launch of her latest record, "1989," offers even more examples of how she’s mastered the PR and marketing game, all of which can be Read more
He Said What? Five Basic Rules for Crisis Communications 1 Comment

He Said What? Five Basic Rules for Crisis Communications

Twenty-five years ago, as viewers tuned in to watch Game Three of the 1989 World Series in San Francisco’s Candlestick Park, the Loma Prieta earthquake shook the stadium’s foundations and caused widespread damage in San Francisco, Santa Cruz and Monterey counties. The 6.9 magnitude temblor knocked down a section of Read more
Six Commonsense Tips for Avoiding Email Contretemps 2 Comments

Six Commonsense Tips for Avoiding Email Contretemps

California Public Utilities Commission President (PUC) Michael Peevey’s  announcement yesterday that he would not seek another six-year term in the job was not a surprise after emails revealed a cozy relationship with at least one of the companies, PG&E, he’s charged with regulating. Peevey had withstood his critics’ charges in the Read more
News from our Clients No Comments

News from our Clients

Art Papier, the founder and CEO of Logical Images, the company that created VisualDx, writes in The Health Care Blog about how clinical decision support tools could help prevent the misdiagnosis we saw with the first case of Ebola in the U.S. On the patient's first trip to the hospital, Read more
Telling Your Stories in Pictures 3 Comments

Telling Your Stories in Pictures

Capturing special moments -- both public and private -- is an important part of telling your story. Halloween is one of those special times with the kids that will be part of your family's story. Don't miss a chance to capture the fun and excitement in photos. Our colleague, Jon Read more
PR more welcoming to Women than Journalism 4 Comments

PR more welcoming to Women than Journalism

Editor Jill Abramson's termination from The New York Times earlier this year triggered a renewed discussion about gender equity in journalism. Unnamed sources reportedly used words like “pushy” to describe her management style. Most women regard this as a pejorative way to describe practices that would be called “assertive” if a Read more