Correcting Mistakes: Responding Quickly & Effectively No Comments

Correcting Mistakes: Responding Quickly & Effectively

Credibility is a hard-won attribute in today’s fast-paced and multi-dimensional communications landscape. Thorough editing, fact checking and reviews by multiple levels of people within a company or organization will help guard against mistakes. But when they do happen, the challenge is retaining the organization’s credibility in handling the mistake. With Read more
Lessons from Sony’s Hacked Emails No Comments

Lessons from Sony’s Hacked Emails

The revelation of racially insensitive comments in emails written by Sony Pictures Entertainment co-Chair Amy Pascal and producer Scott Rudin provide another lesson in what not to do with our most frequently used form of communication. Their comments, suggesting President Obama would only like African American-focused movies, came to light because Read more
Three Lessons from Bill Cosby’s Silence No Comments

Three Lessons from Bill Cosby’s Silence

Bill Cosby, once one of the most beloved TV sitcom fathers, tried to remain silent when decades-old allegations of rape and sexual assault resurfaced in the media on Saturday. But his silence reverberated through the media’s echo chamber, spreading more widely with each passing hour. Cosby only shook his head and Read more
Do Men or Women Use Social Media More? No Comments

Do Men or Women Use Social Media More?

This is a fascinating look at the differences in the sexes' use of social media. While this plays to stereotypes, it's probably not surprising to see women leading men in the use of Facebook, Twitter and other social media that aims to build relationships of all types. The men, not Read more
Giving Back 1 Comment

Giving Back

We believe in giving back to the community, and we are especially proud to be raising money and serving as spokespersons for JDRF, the world’s largest charitable funder of type 1 diabetes research. Our president, Laura Mecoy, and her son, Ryan Walker, were interviewed on Los Angeles classic rock radio Read more
What Taylor Swift Can Teach Us about Marketing No Comments

What Taylor Swift Can Teach Us about Marketing

With numerous awards, sold-out concerts and one of the country’s biggest fan bases, Taylor Swift is a proven marketing phenom at the age of 24. The launch of her latest record, "1989," offers even more examples of how she’s mastered the PR and marketing game, all of which can be Read more